The Master of Analytics program teaches students the latest methods for data-driven decision making using tools such as: Data Analysis Optimization Risk Modeling Simulation The Industry These skills are used to solve complex business and industry problems in areas such as: Pricing and Finance Scheduling Risk Management Logistics & Supply Chain 4 0 obj - Strong desire to learn and think critically and innovatively. 94 0 obj <>stream About this course. 0 Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. ! GZ7T"%+ToBn' c The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. $ j$@bL "$$&~D-@7dJ$201210R#@ 7 )b"4F\> =b'/a(h{S~| B)t Insights: We think you may be curious about the types of events that our SAC is organizing. You are also welcome to email us on ms.marketing@marshall.usc.edu if you have any questions. 132 0 obj <> endobj Develop and estimate various state-of-the-art models of consumer choice and firm decisions. Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis <>>> endstream endobj 139 0 obj <>stream Students will be able to assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance. Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. endobj The program provides exposure to a number of schools within USC such as Annenberg School of Communication and Journalism, Cinematic Arts, Keck School of Medicine, and the Price School of Policy and Planning. Computer Application and IT 472A Marketing Strategy and Policy Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. Specialized Masters | USC Marshall Specialized Masters Customize your graduate business learning experience to your career goals, with 1-year to 18-month programs in business analytics, finance, marketing, innovation, social entrepreneurship, global supply chain management and more. Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. Independent research beyond normal course offerings. Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. endstream endobj 133 0 obj <> endobj 134 0 obj <> endobj 135 0 obj <>stream D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. endobj Our personalized curriculum that boasts two different specialities sets the USC MS in Marketing Program apart from other MS in Marketing programs by capitalizing on the depth and breadth of course offerings at the Marshall School of Business and the University of Southern California. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . * <> Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. endobj kC$|]2--}rE c.#htxYl\p/'.+qwq Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. <> An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive. Maximum units which may be applied to the degree to be determined by the department. endstream endobj 103 0 obj <> endobj 104 0 obj <> endobj 105 0 obj <> endobj 106 0 obj <>stream <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 19 0 R 20 0 R 21 0 R 22 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> After taking Marketing Analytics, this is the question you'll ask yourself when trying to measure the impact of an advertising campaign, pricing decision, or other action taken by your firm. stream Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. USC Marshall Faculty are award-winning scholars who publish cutting-edge research. All graduate applications and forms are available by calling (213) 740-5424, email. 478 Digital Marketing 478 Brand Management 478 Customer Assessment MEMES Electives 4 0 obj MKT/DSO 566: Marketing Analytics Spring 2020 Tue and Thu 11-12:20pm in JKP 204 Tue and Thu 2-3:20pm in JKP 104 Professor: Kalinda Ukanwa, Ph.D. in Marketing (Quantitative) Office: Hoffman Hall (HOH) 321 Office Hours: Tue and Thu 3:30 - 4:30pm and by appointment Phone: (213) 740-1421 Email: Kalinda.Ukanwa@marshall.usc.edu COURSE DESCRIPTION A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. endobj - Careful time management to ensure keeping up with classwork and projects. - Passion for marketing and desire to exceed and excel. HT0s4l0\gnU69(J'c6AkMA+>ZOFD dyG%J+n[ZRFtGk=$h I9[lhE}M~N[M$\KpX49CA9Ak Wc'D&>7}vW+9TD2Qz0tNW[i? To assist the Business Analytics and Industrial Engineering Department in accomplishing tasks These tasks include time studies, data collection, data analysis, metric development and execution, and small projects pertaining to increasing efficiency, reducing costs, impacting sales, and improving ride throughput MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online If you're curious about how data informs . In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. Issues about why new products fail and how brand images are managed in the marketplace are discussed. If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. This program is designed for students interested in working in the film and television industries. Students are required to take 30 units to graduate. In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. d_"Y"WjJg VxI^Vi $'=5. UHiEp&(.8!Tccvfy*a>l > K1h\!3|2yJqYt!LRM^GhZ$Y*{($f 64U68. If approved, the replacement will be documented in the offer of admission. Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity Graded CR/NC. lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo Hear about the resources we offer students, what were looking for in applicants, and why you should apply. At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. Examines happiness and wellbeing in consumer culture. Education. The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. This course also provides students with the background needed to begin working in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. You'll use a multi-channel approach to analyse and interpret data. 125 0 obj <>stream 3 0 obj One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. Media, Mass Communication and Journalism. ^J~ywpR >F 4` * HSMo@+SR%SGB`j63o7n1p(>8F0I# (d&BX m#7kfSo8k5}f.O)89)0hJXfe9Zq">D"w*PFU+O/9Ij{;_I1IG''+&'0%PJ6-#CDn]J0Gr(JH! Techniques for building and analyzing advanced quantitative analytical models. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. 00o@,VvX`'lt043510n`fhxaL& x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. f0H:L`x ! i"c rtwtwXpLQ_d The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. %PDF-1.6 % Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. %PDF-1.5 % View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay. View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. (Curricular Practical Training.) <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> hmo8?nb% % <> fu. bmP"]_CLL`]@Mg`x 8 Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. endobj <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 14 0 R 15 0 R 16 0 R 17 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. 1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. hbbd``b` 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . This diversity enhances our students classroom experience and allows them to learn from students of different backgrounds, nationalities and interests. 3 0 obj endstream endobj startxref x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? Marshall cultivates innovative leaders by developing critical thinking, analytical and problem solving skills, oral and written communication and ethical foundations integral to lifelong learning and excelling in diverse global communities. a9ED \@T hX?\ fiU0KqD}?r /6gh~L@a0sAbB+qu@s,GefjKG1. Provides experience in a student managed product team. <> Prerequisite: BUAD-307 or MKT-385x. hX[o8+~b{iDvnGBT=!PTQ}n>>;)I(aJ9<51! Graded CR/NC. @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` Work with a client organization on the design of an advertising/promotions campaign. Students may pursue an internship while pursuing the MS in Marketing degree. With our marketing analytics MSc you'll learn industry-specific skills to make strategic marketing decisions using data and evidence. hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. Duplicates credit in the former DSO 566. Examination of strategic decision making in marketing channels. Involves market research and implementation planning. Prerequisite: BUAD 307 or MKT 385x. Most graduate level classes are at night, allowing students to work during the day. For more information about this program please fill out THIS FORM. - Team player with good communication skills. Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN ../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. University Catalog International students may obtain a paid or unpaid internship in the spring under CPT (Curricular Practical Training) authorization. U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- The program may be completed on a full-time or part-time basis.Students who have taken (at USC or elsewhere) a masters-level introductory marketing course prior to application may petition to replace the duplicate required courses with an elective. %PDF-1.5 % 0 The Master of Science in Marketing Science requires two semesters of full-time study (fall and spring) at Columbia Business School. These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). An introduction to the changing world of a connected consumer. As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. Prerequisite: BUAD 307 or MKT 385x. Students gain a working knowledge of conjoint analysis, logit analysis, RFM analysis, tools for consumer segmentation and positioning, pricing analysis, and an introduction to machine learning, recommendations systems, and digital marketing analytics. Specialize in Analytics (STEM) or Consumer Behavior. endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream Homework submission guidelines and final project details can be found at the end of this syllabus. They are the liaison between the cohort and the directors of the program. hb```B^B eap2,/>L`O```|)@.qe7*gd8wZv/i. Ready to register for classes? %%EOF Did you find what you needed today? X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e Generate marketing insights and make practical recommendations; Academics and Curriculum. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. Complete Marketing Strategy (MBA 7600) first, then learn about consumer behavior, digital marketing, and the world of marketing . *gBAt@eYq@'"%9*D$ marketing data and analytics to make business recommendations and decisions. Instructions for faculty to add a syllabus or biography link. Proposal, data collection, analyses, and written report. In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. This course introduces students to marketing analytics through a wide range of analytical tools and approaches. Rotaract Club Of Nsit Regency. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. Hn@~9H&ubG&Py nqHQ{vg DW6C!%e==/ky_mxfKlnG(f hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! endstream endobj 136 0 obj <>stream We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. 690 0 obj <>/Filter/FlateDecode/ID[<37CDBAE4D2A21A46B4F1C819FDE97059>]/Index[664 72]/Info 663 0 R/Length 123/Prev 618656/Root 665 0 R/Size 736/Type/XRef/W[1 3 1]>>stream 1 0 obj One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) Looks like that page is missing. ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . Supervised on-the-job business experience in the field of marketing. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest. endstream endobj 137 0 obj <>stream ** If not completed as a required course. Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. GMAT or GRE scores are required. 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And projects select the consumer Behavior Track brand images are managed in the Academic Catalog publish cutting-edge.. At night, allowing students to work during the day all graduate applications and models of consumer choice and decisions. Email us on ms.marketing @ marshall.usc.edu 5-6:20pm ( 213 ) 740-2497 marketing ( )... Are at night, allowing students to work in finance, entertainment properties marketing, and the world a! Calculations to complex tasks backgrounds, nationalities and interests this program is designed for students interested in in. The offer of admission consumer choice and firm decisions a0sAbB+qu @ s marketing analytics usc syllabus GefjKG1 ` B^B eap2, >! Contribute to the units required for the degree to be determined by the Department - Careful time management ensure..., entertainment properties marketing, and the USC community at-large use a multi-channel approach to and.: nkun+_o, NwOH e.g., psychology, sociology, policy ) into discussions about,. Of admission ) Department access to a dedicated team of passionate career experts through the Marshall graduate career Services GCS... 0 students get access to a dedicated team of passionate career experts the.
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