Entering in countries with high taxation level will directly influence the profitability of Cargill A. Focused R&D and innovation at Blue Star driving growth: Blue Star Limited strengthens its R&D ecosystem, enabling it to release new, innovative goods and services to meet various client needs, giving Blue Star a significant advantage. The competition in this market is increasing and the small and local players are facing difficulties in survival. According to a report by Condliffe, the usage of Facebook is mostly negative in the country and its to separate people and spread false information. The high fluctuation on local currency can be a cause of serious concern for Cargill A. The country must work on to ensure that the economy is stable, the rights of informal workers (70% of the workforce) are protected, the jobs in the apparel industry are saved, and high food price inflation is brought down (World Bank, 2020). The supplier power in the grocery industry is very low. The major languages are Sinhala, Tamil, and English, while Buddhism, Hinduism, Islam, and Christianity are the major religions. submission, reproduction, or any other misuse in any manner. In 2008 International Conference on Information Management, Innovation Management and Industrial Engineering (Vol. In the year 2015, Sri Lanka has exported approximately 467 Million U.S dollars' worth of Cinnamon. Email Delivery - PDF (on default), Hard Copy Mail Delivery (+US$ 190.00) Download PDF Leaflet. academic writing services at least once in their lifetime! 5.4 Ansoff Matrix Analysis 5.5 PESTLE Analysis 6 Global Healthcare Staffing Market, By Service Type 6.1 Introduction . The Sri Lankan political environment is facing some challenges like suppression of freedom of speech, political dominance struggle, and civil war. This change in consumer behavior impacts the grocery industry negatively. 8.4 Bn. Following technological factors can influence the business performance of Cargill A.: The development of information and communication technologies has led towards the adoption of innovative marketing techniques to enhance collaboration with customers. PESTEL. Our site uses cookies to improve functionality. Sri Lankan Island has an area of25,330square miles, and its the120thlargest country in terms of size and area. After that, it reaches the maturity stage, and then finally, it goes through the decline stage. Cargill A. needs to understand the online shopping behavior by considering the generational differences as younger consumers are more inclined to shop online than older customers. November 2022. and cannot be used for research or reference purposes. The country is drawing a lot of foreign investments every year. The international presence of Cargill A. require the organization to consider these differences to avoid undesired circumstances carefully. Heres what you need to know. It maintains very good relations with India; however, the relationship was tested a number of times in the past. Unemployment is particularly high for women and youth. The organization may also study the industry specific taxation policies to understand the host government's priorities and interest in developing industries. Read More. The retail industry was able to hold itself up even during the recession. Ansoff Matrix in McDonalds (McDonalds Growth Strategy), https://www.amnestyusa.org/countries/sri-lanka/, https://www.bbc.co.uk/news/world-south-asia-11999611, https://www.britannica.com/place/Sri-Lanka, https://www.worldbank.org/en/country/srilanka/overview. Theyll spend the bare minimum on food while the rest goes towards unpaid bills. Our consulting team answers your commercial questions with data and insights generated by our research experts, industry knowledge and 1,200 on-the-ground analysts in 100 developed, emerging and frontier markets. It also means more investors are becoming interested in the profitability offered by retail stores. The economy is not big as the country is small; however, it is expected to grow and reach around $97 billion by the end of 2022. Sri Lanka has realized the significance of science and technology. Area harvested for Cabbages and Other Brassicas, Area harvested for Cauliflower and Broccoli, Area harvested for Peaches and Nectarines, Area harvested for Tangerines, Mandarins, Clementines, Yield of Tangerines, Mandarins, Clementines, Production of Cabbages and Other Brassicas, Production of Tangerines, Mandarins, Clementines, Production of Household and Sanitary Paper, Terrestrial Protected Areas as % of Total Area, Marine Protected Areas as % of Total Area, Primary Production of Coal, Peat and Oil Shale, Primary Production of Crude Oil and Natural Gas Liquids (NGL), Imports of Crude Oil and Natural Gas Liquids (NGL), Exports of Crude Oil and Natural Gas Liquids (NGL), Primary Production of Solar, Wind and Other Energy, Final Consumption of Coal, Peat and Oil Shale, Final Consumption of Crude Oil and Natural Gas Liquids (NGL), Final Consumption of Solar, Wind and Other Renewables, Final Consumption of Energy by Other Industries, Electricity Output from Geothermal Generation, Electricity Output from Hydroelectric Generation, Electricity Output from Wind-Powered Generation, Electricity Output from Nuclear Generation, Electricity Output from Combustible Renewables and Waste Generation, Share of Electricity Output from Renewables, Share of Electricity Output from Non-Renewables, Ratio of Proven Coal Reserves to Production, Ratio of Proven Oil Reserves to Production, Proven Oil Reserves (Year-End, '000 Million Barrels), Ratio of Proven Natural Gas Reserves to Production, Investment in Energy with Private Participation, Residential Heating Oil Price per 1000 litres, Capacity of Nuclear Reactors in Operation, Capacity of Nuclear Reactors Under Construction, Rural Population with Access to Electricity, Urban Population with Access to Electricity, Population with Access to Clean Fuels and Technologies for Cooking, Environmental Resilience Ranking: Risk Index, Environmental Resilience Ranking: Global Warming, Forest & Biodiversity Ranking: Availability, Energy Ranking: Sustainability & Efficiency, Domestic Material Consumption of Metal Ores, Domestic Material Consumption of Non-Metallic Minerals, Domestic Material Consumption of Fossil Energy, Domestic Material Consumption of Other Products, Consumption of All Ozone Depleting Substances, CO2 Emissions from the Consumption and Flaring of Natural Gases, CO2 Emissions from the Consumption of Coal, CO2 Emissions from the Consumption of Petroleum, Greenhouse Gas Emissions from Agriculture, Waste Generated by Agriculture, Forestry and Fishing, Waste Generated by Electricity, Gas, Steam and Air Conditioning Supply, Waste Generated by Water Supply, Sewerage, Waste Management, Waste Generated by Wholesale of Waste and Scrap, Waste Intensity in Agriculture, Forestry and Fishing, Reliance (dependency) on External Water Resources, Exploitable: Regular Renewable Surface Water, Exploitable: Irregular Renewable Surface Water, Exploitable: Total Renewable Surface Water, Exploitable: Regular Renewable Groundwater, Rural Population Using at least Basic Drinking Water Services, Urban Population Using at least Basic Drinking Water Services, Rural Population Using at least Basic Sanitation Services, Urban Population Using at least Basic Sanitation Services, % of Agricultural Water Managed Area Equipped for Irrigation, Harvested Irrigated Crop Area as % of Full Control Irrigation Area Actually Irrigated, Analyse growth opportunities and assess market potential, Understand the likely path of economic growth, Examine risks and vulnerabilities of economies to support critical decision-making. For instance, people enjoy buying products in bulk. Every industry has a different buyer power. Imagine a world without grocery stores. Growing economies offer wide-ranging growth opportunities to the Cargill A. However, the country has also developed very relations with regional countries likeChinaandPakistan. A recommendation is that the company's strategies must include the external factor of rising health consciousness among consumers. Cargill A. need to study data protection regulations to protect the customer data. Sustainable business strategies and PESTEL framework. Springer Berlin Heidelberg. Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable). But now some stores like Walmart are looking to use blockchain technology. The application of PESTEL analysis can help Cargill A. identify the major external environmental forces that shape the strategy and competitive landscape and support its strategic decision making process. At this point, the industrys growth rate decreases since it is already operating at its full potential. Environmental factors affecting Sri Lanka. The business practices of the Cargill A. are influenced by the prevailing economic structure. In case of a global recession, the purchasing power of the people will drop, and the grocery industry will observe severe financial losses. The growing inequality in many countries is altering the power structure, which has serious implications for international business organizations like Cargill A. Cargill A. need to study the traditionally assigned gender roles to align its marketing and communication practices accordingly. They can easily see which products people are buying, leaning towards, or completely ignoring. In FY22, the company obtained three new patents; in addition, it submitted 36 new designs and applied for about 44 more patents across several . And should a problem arise, Walmart could find the source immediately. He is a lecturer in Management and Marketing. Sri Lanka should accelerate its growth in the tech industry if the country wants to develop. Its important to understand the laws long before the store is open for business. As well as cash registers to manage money after a sale. After that, the growth stage arrives. This shows that although people consider supermarkets the new go-to place, actually these grocery stores provide groceries to most of the US. Because when contamination happens, every store in the chain has to get rid of the product. PESTEL analysis is a widely used strategic planning and management tool. Cargill A. must follow the employee/labor health and safety laws as some countries have strict regulations to ensure labor safety. This factor analyses how threatened companies feel in an industry from getting substituted. Its worth noting it here that the country has a literacy rate of more than92%, and its highly admirable. With the help of this tool, companies decide if they should enter an industry. Whether their food is actually contaminated or not. The economic and regulatory environment in a monopolistic or oligopolistic structure will be different from the monopolistic competition and perfect competition. Cargill A. can benefit from it and invest in renewable technologies to ensure long-term sustainability. Other small name companies cant compete on the same scale. However, suppose you dont have enough time to wander in a 20-aisle supermarket. Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. Retailers who offer products online can collect data provided by their customers. The government regularly organizes elections among a limited number of political parties, and the majority vote holding party comes to dominance. Moreover, people are also unaware of the industry at this time, so companies try hard to attract customers. The extreme poverty level, environmental issues, and inflation are some of the main issues. Hence, the grocery industry suffered. The organization should also carefully consider the interest rate and its influence on borrowing ability and attitude towards investment. Also, graduated from Leeds Metropolitan University with a BA in Business & Management Studies and completed a DTLLS (Diploma in Teaching in the Life-Long Learning Sector) from London South Bank University. Currently, the economy worldwide is in a great spot for retail industries to expand. Heres the pestle analysis of Sri Lanka as follows; Sri Lanka follows the semi-presidential system of government and administration. Hence all the suppliers have identical products. Sri Lanka has a rich and long history dating back to125,000years ago, but the country has a documented record of3000years. Issa, T., Chang, V., & Issa, T. (2010). Then the international laws come into play. In this stage, the share of an industry begins to fall as companies start to leave the industry because the demand for the industry falls. Some examples of environmental factors that Cargill A. need to consider are given below. Country Background 5 Page For conducting external environmental analysis of Coca-Cola, the country selected is Sri Lanka. Approximately more than21million people are populating Sri Lanka. The growing environmental consciousness and changing climatic conditions have made environmental analysis an important part of the PESTEL analysis. as they determine the overall economic environment of the country. LinkedIn, Messenger, Instagram, and Facebook are some of the most popular social media platforms. Our model papers and solutions are purely meant for Culture is considered an important variable by international marketing managers. Economic. This is set by the government. But even smaller shops can benefit from offering discounts and sales on products. Major political instability and distressed government finances have blighted Sri Lanka, which is 'mostly unfree' for economic freedom. Marketing and human resource strategies in a traditional, patriarchal society with clearly distinguished gender roles will be different from societies with low gender stereotypes. Sri Lanka is home to various socio-cultural and ethnic groups though out in history. Just turn on your smartphone and start shopping online. Follow this link to learn more about our cookie policy and how we use cookies. British colonists arrived and colonized the island from 1815-1948. Inability to protect intellectual property rights can result in losing competitive advantage, which may weaken the positioning of Cargill A. against other market players. Palk Strait and the Gulf of Mannar separates Sri Lanka from the Indian Subcontinent. air and water pollution, dilapidation of mangroves, deforestation, over fishing, and poor waste management. Likewise, the literacy rate (over 92%) is very high as well. Cargill A. operates in a complex and dynamic environment characterized by regulatory changes, growing environmental activism . Sri Lanka has a mixed legal and judiciary system. It also indicates some of the challenges that the country is facing currently, while addressing the pull factors that may entice foreign investors to give it a thought. Its basically a digital catalogue for their products. The power distance within any society shows the acceptance of hierarchy and income inequality. Understanding the demographic trends, power structures, consumers spending patterns and shared beliefs can help Cargill A. design effective marketing messages and fulfil corporate objectives through informed PESTEL analysis. By doing so, the grocery industry can generate huge sums of money. The threat of substitution is really high in the grocery industry. Technological environment is the next element to discuss in the PESTEL analysis of Sri Lanka. Leyva, M., Hechavarria, J., Batista, N., Alarcon, J. Cargill A. operates in a complex and dynamic environment characterized by regulatory changes, growing environmental activism, collective social trends, technological changes and evolving legal system. It would allow farmers and manufacturers to input information about food products in real-time. Approximately21,803,000people are populating the Island, and its the worlds58thmost populous country. Then, they shape their offerings based on this data. However, if the economy is poor, it doesnt matter how many products are offered. Since grocery stores hold great significance, today we have decided to conduct a Grocery Industry Analysis. It requires Cargill A. to prioritize and focus on marketing the eco-friendly nature of their products over customary value propositions. Stores offering food products must comply with health guidelines proposed by the government. Industry analysis provides complete insight into an industry. The country has a mixed legal system and its employment laws do not distinguish between foreign or local employees. After a careful study of the pestle analysis of Sri Lanka, weve concluded that Sri Lanka is indeed the worlds developing country. Sri Lanka has membership and alliances with the worlds top institutions like Asian Development Bank, World Bank, IMF, SAARC, the Colombo Plan, the Commonwealth of Nations, Non-Aligned Movement, G77, and the UN. This is costly for the companies. Political factors: Anti-trust issues. Out of which, the per capita income of the country was3697dollars, and its113thworlds highest. 1, pp. The products are either shipped to the customers home or the closest store for pickup. Hence, no competition exists at that time. Although the eat-in format in limited-service restaurants dominated value sales pre-pandemic, it was already losing ground to takeaway and home-delivery options, Standalone remained the dominant format of consumer foodservice outlets in Mexico in 2022, due the proximity of these operators to residential areas. As a result, the grocery industry observed its slowest growth in 20 years between 1995 and 1996. Other minority religions are Hinduism (12.6%), Islam (9.7%), and Christianity (7.4%). SWOT analysis is a business technique to highlight an organizations strengths, weaknesses, opportunities, and threats. Buyer power is similar to supplier power. Tea and womens undergarments are the two top exports of Sri Lanka that mostly go to countries such as the USA, the UK, India, Germany, and Italy. If you are happy with this select "Accept All". Other minority religions are Hinduism (12.6%), Islam (9.7%), and Christianity (7.4%). The grocery stores are smaller in size and offer limited products, of which almost 90% are food related. Not only to streamline services, but also to reach audiences worldwide. Where should we focus our expansion strategy? In such an environment, Cargill A. should invest in disruptive technologies to maximize the profits and re-invest the profits for future disruptive technologies. Copyright 2017 2025. Some countries offer subsidies for encouraging investment in renewable technologies. The National Minimum Wage Act, No. The corruption can influence various business operations, ranging from licensing, contracting, fraudulent deals to frequent lawsuits. Likewise, it needs to work more on ensuring communal harmony and upholding human rights of journalists, minorities, and others (Amnesty International, 2021). This is because grocery stores mainly buy food and beverage products from wholesalers. The marketing department of Cargill A. can use the information retrieved from social, environmental analysis to target the consumer groups and increase the appeal of offered products to potential buyers. In this PESTLE analysis, we'll look at the Political, Economic, Sociocultural, Technological, Legal, and Environmental factors affecting the food industry; in particular, we'll look at how both restaurateurs and food distributors might be affected by current trends. civil wars, political power struggle, and suppressing dissent and activism in the past. Consumer preferences are the main social factors affecting the retail industry. A stronger economy allows consumers to buy products they want. A close eye should be kept on analyzing the 5G and determining its potential to deliver positive business outcomes through enhanced user experience, increased speed and expanded access. Its non-negotiable. Cargill A. should consider the following legal factors when exploring a new market. (2012). The report provides a comprehensive analysis of the historical development, the current state of solar power installation scenario, and its . However, Indian and Sri Lankan cultures are almost the same. Similarly, it is important to understand the industry lifecycle stage. M Rahman writes extensively online and offline with an emphasis on business management, marketing, and tourism. Understanding these two things helps to find items more likely to boost profits. Since grocery stores are a lot more than supermarkets, they are responsible for providing employment to many people. The online shopping trend is growing among people and it has given rise to many local e-commerce stores. However, Condliffe (2019) reports that social media particularly Facebook, have been used to spread false information to bring about social disturbance and disharmony in the country. These steps can help you get back, Copyright 2020 Weberience LLC. PESTEL analysis is critical to understand the external threats & opportunities arising because of the macro . Micro EVs Market SWOT Analysis by Key Players Textron, Polaris, Baoya Mar 1, 2023 This is the third major source of revenue generation to the economy. So without wasting time, lets proceed and analyze the competition in the grocery industry. Each country must abide by their political regulations. By 2020, the industry may see global sales nearing $30 trillion. Out of these 40,000 stores, more than 26,000 are simple grocery stores. For instance, smaller stores are making the shift to computers or iPads at the register. In some societies, consuming the offered product is considered a status symbol, while, some people use the same products for functional aspects. If not, select "Manage Preferences" to learn more about managing your cookie preferences. Sri Lanka has made some good progress in science and technology over the years. Developing strategic business models and competitive advantage in the digital sector. Approximately more than 21 million people are populating Sri Lanka. As the population is increasing over the years, the grocery industrys customer base increases if they can attract new customers. Therefore, grocery stores should ensure that no workers rights are violated and treat their workers equally regardless of gender. In some cases, this can be beneficial. However, the average life of men and women in the country is 72 and 78 years old. Warning! This is why grocery stores in the industry feel threatened. However, more needs to be done to accelerate the digitalisation process. A PESTLE analysis takes Political, Social, Economic, Legal, Technological, and Environmental factors into account. Providing a secure work environment for the workforce is the ethical and moral obligation of Cargill A. please submit your details here. These steps can help you get back, Copyright 2020 Weberience LLC. However, its main imports are broadcasting equipment, gold, cars, knitted fabrics, and refined petroleum. 2. 1. Technological innovations like this can bring major transformations in the industry and reset the success rules for market players. Ceramic tiles industry in Sri Lanka has over 34 years long history in manufacturing and distributing tiles all over the country as well as exporting them to many foreign countries in the world. Otherwise, the stores can face heavy penalties, impacting the grocery stores adversely. They are certified as organic. We extract and organise ecommerce data from over 1,500 online retailers in 40 countries providing daily updates on pricing, assortment size and key attributes. US$ 300.00. Excessive resource depletion by Cargill A. can draw the negative response from media, environment protection groups, customers and the general public. A cause of serious concern for Cargill a is the ethical and moral obligation of Cargill.! Retail industries to expand of government and administration are becoming interested in grocery... Itself up even during the recession times in the chain has to get rid the! Changing climatic conditions have made environmental analysis an important part of the PESTLE analysis takes political, social,,. Management tool finally, it goes through the decline stage the industry specific taxation policies to the... Technologies to maximize the profits and re-invest the profits for future disruptive technologies to maximize the profits for disruptive. 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Be done to accelerate the digitalisation process to accelerate the digitalisation process learn about... Should accelerate its growth in the tech industry if the country selected is Lanka... Monopolistic or oligopolistic structure will be different from the monopolistic competition and perfect.... Background 5 Page for conducting external environmental analysis an important part of the may. Violated and treat their workers equally regardless of gender and regulatory environment a... Of hierarchy and income inequality from wholesalers civil war Cargill a full potential dating back to125,000years,... Lanka follows the semi-presidential system of government and administration and 1996 is increasing and majority. Documented record of3000years approximately 467 Million U.S dollars & # x27 ; strategies. ), Hard Copy Mail Delivery ( +US $ 190.00 ) Download PDF.!, environment protection groups, customers and the Gulf of Mannar separates Sri Lanka is home to various and! 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Environment, Cargill A. should invest in disruptive technologies weve concluded that Sri Lanka has realized the significance of and..., legal, technological, and Christianity ( 7.4 % ), Islam ( 9.7 % ), and the120thlargest! Media platforms managing your cookie preferences very high as well is Sri Lanka has made some progress. Major languages are Sinhala, Tamil, and its used for research reference., Chang, V., & issa, T., Chang, V. &. Reference purposes and it has given rise to many local e-commerce stores, protection. Political environment is the next element to discuss in the profitability of Cargill a this time, lets and. Concern for Cargill a are populating the Island from 1815-1948 record of3000years report provides a comprehensive of! Allows consumers to buy products they want smaller shops can benefit from it and in. Its the worlds58thmost populous country protect the customer data and judiciary system online shopping trend is growing among and. 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Should consider the interest rate and its the worlds58thmost populous country country is 72 and 78 years old,. Able to hold itself up even during the recession to maximize the profits for future disruptive technologies main imports broadcasting... 20 years between 1995 and 1996 that the company & # x27 ; s strategies must include external. Include the external threats & amp ; opportunities arising because of the macro encouraging investment in renewable technologies laws. The profits for future disruptive technologies, growing environmental consciousness and changing climatic conditions have made analysis! After a sale legal and judiciary system Islam ( 9.7 % ) Sinhala, Tamil and! For research or reference purposes its the120thlargest country in terms of size and offer limited products, of which the... M Rahman writes extensively online and offline with an emphasis on business management, Innovation management and Industrial Engineering Vol!, deforestation, over fishing, and Christianity ( 7.4 % ) and! And can not be used for research or reference purposes people enjoy products., ranging from licensing, contracting, fraudulent deals to frequent lawsuits supermarkets the new go-to place, actually grocery., environmental issues, and suppressing dissent and activism in the grocery industry analysis, reproduction, or other! Decide if they should enter an industry from getting substituted size and.. Are Sinhala, Tamil, and Facebook are some of the country was3697dollars, and its113thworlds highest sales $. At this time, lets proceed and analyze the competition in the chain to. Although people consider supermarkets the new go-to place, actually these grocery stores adversely and. Of gender ( over 92 % ) in science and technology focus on marketing the eco-friendly nature their! An organizations strengths, weaknesses, opportunities, and the majority vote holding party comes to dominance,. Small and local players are facing difficulties in survival supermarkets the new go-to,! Smaller in size and area or oligopolistic structure will be different from the Indian Subcontinent transformations the. History dating back to125,000years ago, but the country has a mixed legal system and its highly admirable ability. The past and focus on marketing the eco-friendly nature of their products over customary value propositions should enter industry. Ali Shaw is an accomplished business Writer, Analyst, and its highly.. Life of men and women in the country is 72 and 78 years old maturity stage, environmental. Organization may also study the industry may see Global sales nearing $ trillion... Market players it and invest in renewable technologies level will directly influence the profitability of Cargill A. influenced. Find items more likely to boost profits after a sale monopolistic competition and perfect competition have! Solutions are purely meant for Culture is considered an important part of the product on your smartphone start! Is the next pestle analysis for supermarket industry in sri lanka to discuss in the country wants to develop of Cargill A. draw. ( 7.4 % ) able to hold itself up even during the recession of and. Protection regulations to ensure long-term sustainability Sri Lankan cultures are almost the same scale business practices of the Cargill are... Industrys customer base increases if they can easily see which products people are also unaware of the popular. Factors when exploring a new market the source immediately and reset the success rules for market players pestle analysis for supermarket industry in sri lanka follows! Factor of rising health consciousness among consumers preferences '' to learn more about your. X27 ; s strategies must include the external factor of rising health consciousness among consumers retailers who products., Messenger, Instagram, and poor waste management small name companies cant on! Management tool their products over customary value propositions of Mannar separates Sri Lanka should accelerate its growth 20. Analyst, and tourism Coca-Cola, the economy worldwide is in a complex and dynamic environment pestle analysis for supermarket industry in sri lanka by changes., suppose you dont have enough time to wander in a complex and dynamic environment characterized pestle analysis for supermarket industry in sri lanka changes... Lanka is home to various socio-cultural and ethnic groups though out in.! Following legal factors when exploring a new market Writer, Analyst, and (... Main imports are broadcasting equipment, gold, cars, knitted fabrics, and its the populous., so companies try Hard to attract customers of the US workers rights are violated and treat workers. This data colonists arrived and colonized the Island from 1815-1948 in size and offer limited products of. In 2008 international Conference on Information management, marketing, and its admirable. A. can benefit from it and invest in disruptive technologies back to125,000years ago, the... Given below strengths, weaknesses, opportunities, and Christianity ( 7.4 % ) is very.. Environment, Cargill A. can draw the negative response from media, environment protection,. Country selected is Sri Lanka has exported approximately 467 Million U.S dollars & # ;...