Since its launch in 1996, the label has gained critical acclaim around the globe. Kim Crawford Chardonnay White Wine is an approachable and full-bodied white wine that shows great length and persistence. Its all about acid and carefully watching the sugar balance, she said. WHITE PLAINS, N.Y. AND MARLBOROUGH, New Zealand, June 25, 2019 - The United States Tennis Association (USTA) and Kim Crawford Wines today announced a new partnership that names Kim Crawford Wines as the official . I think Im old enough now to do whatever I want, she said. Now as Chief Winemaker, he is excited to leverage his wealth of experience on Kim Crawford in producing quality wines for the world to enjoy. And while there are myriad reasons to love Kiwi wines, theres one name that caught the eye of American oenophiles: Kim Crawford. The site is full of instructions for do-it-yourself projects, entertainment tips, as well as recipes for appetizers, desserts, and, most importantly, cocktails. We couldnt afford to buy a developed vineyard, says Erica, with Kim, adding, It wasnt realistic. The Illuminate Sauvignon Blanc is 7% alcohol and only 72 calories per serve. These (vines) really have to work hard for every bit of nutrient and food and water that they get. During the tasting, Crawford poured three wines: a pinot gris, a sauvignon blanc and a pinot noir. Kim Crawford Winery was launched in 1996 in Auckland, New Zealand. The established leader of luxury-priced Sauvignon Blanc from New Zealand, Kim Crawford combines a . To give you the best search experience, we use cookies for remembering your search filters, personalizing content, and analyzing how the website is used. In the evenings, the temperature shifts. But should things go badly, it smears the brand.. Its a brand steeped in resilience and that is what we are celebrating as its something we can all identify with.. Within seven years, Kim Crawford Wines was the countrys tenth-largest winery in global sales. Erica Crawford says shes convinced that producing ethical wine is where the New Zealand industry needs to head. Think again. Anthony has been influenced by New Zealands unique natural beauty and uses it to inspire wines with robust, fruit-driven flavors that accentuate a gentle and natural character. Find it at Costco, Trader Joes, or on Vivino. Over thousands of years, five major rivers formed valleys and terraces in Hawkes Bay. The harvest was 20% down on 2020, with Sauvignon Blanc the variety worst affected. It has acquired a religion like following here in the States from that point forward. Go to shop . It was an innovative approach at the time, with Kima well-known local winemakerbuying grapes from contract growers and making wine in leased facilities, allowing them to avoid huge outlays for land, vines and equipment. I dont think we understood how difficult the farm was going to be, says Erica. Its a food-friendly wine that would pair with almost any dish, from salmon to steak. Crucially, Kim Crawford was an easy name for Americans to get their tongues around - unlike New Zealand wines with Maori place names. Kim Crawford is a wine company that was founded in 1996 by Kim and Erica Crawford. This is Kim Crawfords first marketing campaign since becoming the most advertised wine brand in 2018[iii] and is supported by a 360-degree integrated marketing plan including TV and digital advertising, social media content, dynamic displays at retail, strategic partnerships, consumer sampling, and experiential programming. Kim Crawford wines are sold in more than 50 countries around the world. Between the sale price and a performance-based earn-out that saw Kim staying on at Constellation until 2007 and Erica until 2009, the Crawfords netted roughly $50 million. Ultimately, Anthony aims to let the original flavor of the grapes shine through in every glass of Kim Crawford. Representative Massie is from Kentucky and represents the 4th Congressional District which spans across Northern Kentucky and the Ohio River. Kim . The wines are also available at Costco, as well as Trader Joes, to the delight of many VinePair readers. When youve sold your name for close to 60 million New Zealand dollars ($49.5 million), it pays to be careful how you use it: legally, under the terms of the nearly 10-year-old deal, neither of the Crawfords can promote their links with any other wine. Who said we will not go quietly in the night? Who is the famous singer in Game of Thrones? . The Crawfords are now almost a decade into their second act, running Loveblock Wines, their organics-driven estate amid the windswept hills of Marlborough in the northeastern tip of the South Island. The Kim Crawford Illuminate Sauvignon Blanc still has the same taste profile and flavours as the original Kim Crawford but with lower alcohol and low calorie so people dont have to compromise on taste. We want consumers to feel energized and excited about our versatile wines and hope that they serve as a catalyst for shared moments amongst friends.. He met Erica, a medical scientist, in her native South Africa at a wine festival. The 1998 scandal involved a furor over mislabeling by Kim Crawford's former employer, Coopers Creek. Learn how your comment data is processed. A common problem with pinot gris, she said, is that it is often blended with gewrztraminer. The brand has also developed the Illuminate Sauvignon Blanc, a low calorie, low alcohol, white wine option. In 2003, when the Crawfords sold their brand to Canadian wine giant Vincor it created ripples of interest. While many American consumers assume that Kim Crawford, founder and former owner of Kim Crawford Wines, is a woman, he is actually a man (Kim is considered a unisex name in New Zealand). Committed to innovation, Kim Crawford was the first wine label to move to screwcap closures in New Zealand, a practice that is an industry standard today. Kim Crawford is thenumber-one Sauvignon Blanc and New Zealand Wine brand in the United States(IRI, 2019). Best 50 Wines Announced at Worlds Biggest Wine Awards. Its biggest overseas market is the U.S., which has developed a particular liking for the crisp, clean taste of Marlborough sauvignons. Who is US Representative for Gainesville Georgia? As indicated by Kim Crawford Wines, the grapes for this wine were chosen from the Wairau Valley and the Awatere Valley. What makes the Loveblock pinot gris special? We know that nearly half of regular wine drinkers in Australia are moderating their alcohol intake and a majority of those who are, are looking to low and non-alcoholic alternatives. Lolo - Wild - Kim Crawford Wine Song Lolo's energetic and soul stirring "Wild" is featured in Kim Crawford Wines' ad "Make it amazing Marketplace".Photo by V. The rocky soil and the bronze beetle pest made the Crawfords pull back from their plan of completely organic management at the property. Ive been very nostalgic looking through some of the documents and images weve put together for this campaign so its great to see the other people share in the success and enjoy the wines. Kim Crawford Wines pair well with new shellfish, asparagus, lobster, or summer plates of mixed greens. Buyers were back for a big Napa auction on the weekend, and their wallets were open. From Napa Valley to New York, Kim Crawford Sauvignon Blanc has found its way into prestigious restaurants and wine lists. Cambridge Wines. Kim Crawford wines came in at around $15 to $17 and quickly gained market share. New Zealand. The wines consistent quality, distinct crisp flavor, and understated elegance exceed expectations and empower consumers with an effortless choice. It was a time when the industry was very, very loose, Kim says now. No corkscrew? Available for purchase on Drizly, Wine.com, and Minibar, Kim Crawford wines can be purchased online or via apps and safely delivered to consumers doors a fact that pleased socially distanced customers at the start of the Covid-19 pandemic. November 2, 2020 Kim Crawford Illuminate Sauvignon Blanc and Ros. There is reason for her excitement. Whereas we went in with the standard wine which went around the world and it was completely different to what they were used to, so you had a point of difference.". Marlborough is probably the most saturated area of sprayed country in the world, definitely in New Zealand, and that all leaks into the aquifer.. What is the meaning of the more the better? They dont have the wow factor, in my experience, but theyll always be good wines and thats why commercially theyre very sound.. Kim Crawford Wines started out in a small Auckland cottage in New Zealand. Delivery Available. To give you the best search experience, we use cookies for remembering your search filters, personalizing content, and analyzing how the website is used. Kim Crawford Wines started out in a small Auckland cottage in New Zealand. Kim Crawford Introduces New Make It Amazing Marketing Campaign, Kale Consulting Announces Assistant Winemaker, Wine Industry Tastemaker Kerrin Laz Announces Fourth AnnualInspire Napa Valley, Prowein 2023 to Feature Urban Gastronomy Lounge, Heather Perkin Promoted to Head Winemaker, Real Sangria Introduces Canned Wine and New Campaign #Getrel for Easy-Drinking This Summer, Kim Crawford Wines Partners with US Open Tennis, Financial Administrative Assistant at Recruiting Associates Network (Santa Rosa, CA, USA), Purchasing Agent / Warehouse Manager at TCW Equipment (Santa Rosa, CA, USA), Assistant Winemaker at Small Vines Wines (Sebastopol, CA, USA), Vinoshipper DTC Report: Cider Increases Market Share, VP, Director of Integrated Production: Kelly Durham, VP, Group Account Director: Jennifer Gerwen. Our philosophy on making good wine is simple: focus on flavor. Is Top Gun: Maverick better than the original? [i] IRI Total US Multi Outlet-Convenience L52 weeks ending 2/24/2019 Which One is Better? Crawford famously backed Musk's 'extremely hardcore' Twitter 2.0 culture when he first took over, and was pictured on the office floor in a sleeping bag with a sleeping mask in November 2022. He joined the brand in 2005, working intimately with the organizer, Kim Crawford. A ton has changed in the long time since Kim Crawford was established. The Kim Crawford brand now resides over almost 5,000 acres of land across New Zealand. America really loves Kim Crawford. Kim Crawford has garnered numerous industry accolades, including being named New World Winery of the Year by Wine Enthusiast in 2016, earning a spot on Wine Spectator's Top 100 List on four . *Adapted from an article that first appeared in Metro magazine. And the Crawfords did not tinker with the wine for the U.S. market. Crucially, Kim Crawford was an easy name for Americans to get their tongues aroundunlike New Zealand wines with Maori place names. They went shopping after their sale, upping their holdings to about 215 hectares, which included 160 hectares of undeveloped hillside and adjoining land in Marlboroughs Awatere Valley that is now home to the Loveblock brand. I get some lovely notes of violet and florals on this, as well as black cherry, Crawford said. Please reload the page and try again. Our approach to this was to counter a market flooded with oak aged Chardonnay and the result was a truly unique expression of Marlborough Sauvignon Blanc that stood out compared to existing examples on the market at the time.. The wine is subtle enough to pair with many foods, but bold enough to work with strong flavors. Delivery Available. The brand now produces seven different varieties in two of New Zealands most famous wine regions: Hawkes Bay, which is best known for its Chardonnay; and Marlborough, beloved for its Sauvignon Blanc. Arguably the most famous, not to mention most accessible in price and availability, New Zealand Sauvignon Blanc in the world. Dont expect abig, ripe Russian River Valley pinot. Manage Cookies Accept & Continue. In 2006, it was purchased by Constellation Brands, one of the worlds largest wine, beer, and spirits producers (known for such powerhouse brands as Corona and Svedka). He says no. I think the gewrztraminer can quite easily overpower pinot gris.. Who is US Representative for Gainesville Georgia? The company is based in Marlborough, New Zealand, and produces wines from grapes grown in that region. Early on November 1, New Zealander Erica Crawford enthusiastically tweets her Twitter followers, telling them that today, at last, is bottling day for the new organic Loveblock Sauvignon Blanc. The Kim Crawford brand has grown dramatically during the last 25 years with annual sales volume of $26.7 million and is now the largest New Zealand wine brand by volume in both the US and Canada. Its not about ego, its about doing it properly, and I find that really refreshing in the wine industry, where there are probably more charlatans per square meter than anywhere else in the world., He adds that Erica marketed Kimmie. Restaurant: https://youtu.be/keZjocCURCo I was making wines to a certain style., Kim was overseas when the scandal broke, and Erica remembers trying to manage the fallout on her own, while coping with two small children, Pia, now 17, and Rory, and the terminal illness of her father in South Africa. 30: https://youtu.be/ien8748Xk5k. Veterans of the grape: We now have infrastructure. However, she was determined that the Kim Crawford brand would not fail. We knew exactly where we were going, says Erica. We do things unconventionally, take risks, start things, and welcome difference these are just some of the reasons that the Kim Crawford brand has resonated over the years, Erica said. But we now have infrastructure and know what to plant. So far the Crawfords have put around $8 million into Loveblock, and despite the slow return on investment, the label has grown enough to reach a tipping point. In 2003, Crawford sold the brand to Canadian company Vincor the same year the Kim Crawford Sauvignon Blanc first made Wine Spectator's Top 100 List (it has since been included several times). However, that hasnt stopped the brand directing its messaging toward women its recent TV commercials depicting girls nights out (and in). 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